The SEO Trends 2016 naturally from these ads. The best SEO tips for 2015 are therefore all relevant and applicable to build your strategy SEO for 2016. In fact, nothing revolutionary in the world of SEO, no announcement able to challenge a SEO compliant with the recommendations of Google strategy. While it is not new features, the latest Google listings confirm the directions to take to meet its requirements and make a better web. So, to gain visibility and improve your positioning, here are the SEO trends in 2016 to consider in your SEO strategy.
Securing the Web with HTTPS & SSL
Google had already announced the end of 2014 that it would promote the positioning of sites using SSL in the rankings of its search engine. End of 2015, Google has again announced on its Official Blog for webmasters his intention to secure sites.
What Google says:
We also began to slightly improve HTTPS URLs ranking in search results last year - sources
So we listened to Google and we installed our SSL certificate July 6, 2015, here is our feedback:
The generalization of Mobile Friendly
The mobile Internet has made further progress in 2015 with over 68% of world feature a Smartphone and over 15 million with compatible 4G mobile. Your website should definitely be mobile friendly, so this is not yet the case, you have no time to lose and risk becoming invisible Smartphone on search results.
What Google says:
Non websites responsive and adaptive not be penalized in terms of positioning. Google will logically promote in its search results sites in responsive design for all mobile users!
The best social content indexed by Google
The influence of social media on SEO websites is an ongoing debate. SEO Trends 2016 anticipate an impact of social networks on the positioning in search results. The complementing the statutes Google Plus already indexed on Google, tweets arrive in search results agreement between Google and Twitter. If you are not yet present on social networks, then wait a not! The social networks are essential in an SEO strategy, not to be interested to unfounded prejudices would be a mistake. Furthermore it allows to be in direct contact with its customers.
The rise of video content
Encouraged by the progress of YouTube videos and adding features on Facebook and Twitter. Video content is popular with surfers, a well-made video and well integrated on your website is a powerful vehicle to improve traffic to your website. Video content has become essential to bring added value to your editorial content, it is a little "icing on the cake SEO". Example with the phenomenon of GoPro in 2014 amplified with the use of drones in 2015.
The increasingly effective local SEO
Google announced that 50% of consumers visit the same day as the point of sale searched on their mobile. With the rise of local search, it is essential to adopt your SEO strategy on the local market if you have a physical outlet. SEO Tip: Remember to include in the list of keywords in your content, even the city known places nearby. This council will let up in the results of local searches.
The content is KING and Panda eve
The successive updates the filter Panda continue to penalize sites that host or low added value content duplicated. Quality content according to the criteria of Google remains a great value whatever the current trend SEO. Unique content providing real added value will all likely to be well positioned in search results.
THE OBJECTIVES OF THE GOOGLE PANDA FILTER
- Penalize the positioning of poor quality sites obtained by questionable SEO techniques.
- Promotion SEO sites to qualitative and relevant content for the user.
TO IMPROVE YOUR POSITION, YOUR EDITORIAL CONTENT SHOULD BE UNIQUE AND EDITORIAL CONTENT SHOULD BE OPTIMIZED.
The growth of "Rich Answers"
The "Rich Answers" are growing strongly, these questions at Google are still more numerous. Google's response is given in search results before you enter the site. If the content retrieved by Google on your site exactly to the question posed by the Internet, the clickthrough rate is often very interesting. The best way to benefit from the potential of Rich Answers is to produce a qualitative content answering questions of Internet users using the long tail. To conclude on the SEO trends in 2016, the secure connection HTTPS and Mobile Friendly will be indispensable in all SEO strategies for the technical part.
Beyond the technique, a summary of other SEO trends for 2016:
- The content remains ROI, unique content with high added value,
- The video is a good vehicle traffic, a well-integrated video is a guarantee of success,
- The tweets are indexed in Google, optimize your presence on social networks,
- The local SEO is still a good growth driver, if you own a local business, go for it!
- The Rich Answers are growing! Take the opportunity to exploit the long tail in your industry.