When you imagine working on your own you see hanging out in cafes or modern studios with tons of natural light, with other freelancers fellow, working in pajamas few days and hours you want, where the work really does not seem to work the Most of the time. Do you think that our next phrase will you try to get back to reality and say to be freelance is nothing like that? Well, maybe you catch yourself :)
All your dreams are possible, but nothing happens if parts of the correct base, as with anything of value in life. If you want to convert your talent in revenue, you must start your freelance business model and work hard for it. In this post we will review the 11 key steps to starting your freelance business from scratch. Regardless of whether you're a designer, developer, writer or director, this post interests you!
1. Develop a plan content
If we look at all types of "content" that you need to develop, I think you understand why a "content plan" is a good first step (instead of a business name or pricing, etc.):
Credentials: work experience, resume, skills and customer testimonials.
Digital / Multimedia Portfolio, videos (if applicable).
Activity: Contracts (we discussed in paragraph 10), freelance business plan, prices and budgets.
Website: biography, services pages, FAQs, page "process", etc.
Products / Services: Descriptions for each + information about how hiring process.
Blog: posts, categories, etc.
You're going to write and produce a lot of content in order to start your freelance business. And with so much to create, having a plan is essential. But do not sweat it, your plan does not have to be complicated or difficult to create.
Three easy steps to make your plan content:
1. Use the above list as a starting point for writing all the elements you need to create content. Consider it in the first column of a spreadsheet.
2. Write down everything you have to do or achieve in order to complete each item in the second column of your sheet.
3. Write a deadline foreseen and / or date in the third column and program deadlines on the calendar.
2. Find your ideal client
You have a general idea of the services you will offer, so let's get familiar with your ideal customer first. You must know the type of person you want to attract. Man or woman? How old are you? What is your financial situation? What will make you trust? What is your biggest frustration or need right now? How will you meet those needs?
3. Define your services
What is your job? Every time you hear this question, understands what it really means is, "What can you do to make my life easier or better?"
Write down everything you love to do and write what people expect of you in this diagram. Then, within this list, select the things you bring a lot of revenue to meet you.
4. Select the name of your brand
Now that you know who to go to work and what you can do for them, choose a brand name that identifies you. This may be one of the most difficult steps. Most opt to choose their own name next to the services offered, but before deciding yourself the following questions:
Ever you will sell that company?
You will expand the company beyond what you're doing now?
Your ideal customer will think that your name is too casual?
Your ideal customer is confused about what you do if you just put your name?
Would you put a name to your company staff to be very difficult to explain to others?
Did you like that name in five years?
5. Develop your Brand Identity
It's time to create a visual identity that matches all decisions you've made up. If you're a designer, as if you were enjoying your own customer throughout the process. If you are not a designer, hire a freelance professional in a design that reflects the personality of your brand.
6. Create your website + Blog
Having a blog is the best way to show your skills and experience, help your customers and become the nicest person :) Internet. Besides that you can also create a static website or a portfolio that explain how are your services, prices etc.
As discussed above, for your blog you need a content plan that will help you gain audience gradually.
7. Create a good Portfolio
There is need to include everything you've done in your portfolio. Just include the best projects. Very few people will scroll through your 103 designs or articles. However, if you have seven projects that attract your ideal client and match the quality they expect, you will have all the work done.
Note to designers: Make sure the logos or designs websites that you include in your portfolio are still in use by your customers. If you put a link to a web design that is no longer the same as you had in your portfolio, you are not giving a good image.
8. Decide the price
The big question:
Are you going to charge per hour or per project? These articles tell you how to set your prices:
Be profitable calculating the minimum price for your freelance hour.
Freelance. How do you charge? Fixed price vs hourly rate.
9. Set your workflow
One of the most important steps in the process of starting a business is freelance establishing a workflow, and a set of processes that occur with each type of project and each client.
The client sends a query form on my website.
Decide if it sounds like a project or not.
I reply, either by mail or on a personal note, my template to reject, to stay with the project or refer you to other professionals.
The client then. . .
This is important because it will help to identify the content and resources you need to create (forms, e-mails, attachments, etc.). You will also be able to establish a working system that works for you and make you more productive.
10. Contracts and other documents
Always sign a contract. Even with friends. In any case, it is just clearly state what the other person can expect from you and protects you from adding services people who thought they were implicit.
Do not forget to develop documents as a price sheet, a PDF of the process that you're going to develop, and any other information that can communicate regularly.
11. Decide on your billing and payment system
Since you will be working with clients who may not be in the same place as you, have to say which is the best way to check if accept online payments.
There are two free billing software with the ability to accept credit card payments:
What do you think? Easy or difficult? If you follow these 11 steps you will ensure you start your freelance business off right.