Marketing tips for small businesses. Let's look at 10 tips dedicated to small business marketing that can help us increase our customers or our sales.
1.Specialize in one type of product
The produce or offer only one type of product or service will allow us to be experts or specialists in what we do or offer, and thus to provide a product or service quality. The specialize in one type of product will also allow us to reach more customers, since they, seeing us as experts or specialists, have a high perceived value of our products and we choose rather than competition.
Even the specialize in one type of product will allow us to increase our prices because consumers are willing to pay more if they believe that anyone who produces or offers goods or services, is a specialist in what it does.
Specialize in one type of consumer
This council is a variation of the first, it is to direct our products to only a certain type of consumer. The focus on a specific audience type will allow us to specialize in it and know very well their needs, preferences, customs and habits and, thus offering a product specially dedicated to meet those needs, tastes and preferences, as well as design strategies or make decisions based on these customs and habits.
2. Creating an identity
Create an identity means giving a unique style to our business or our products. By creating an identity position our brand in the minds of consumers, which in turn enables us they identify with our brand and recognize it at any time.
Our identity can be based on any differentiation or important feature in our products, in the style or the way we provide our services, designs or combinations of colors we use, etc.
3. Offer variety
We specialize in one type of product and consumer, and create our own identity or style, but at the same time, we must offer variety.
Consumers are always looking for variety. Can we manage to be faithful to our products, but eventually left to find variety in them, we soon leave and go to the competition.
To provide variety we offer different alternatives and constantly launch new products without thereby changing the type or style of our current products.
4. Listen to the customer
Listening to the customer is to be constantly aware of their views, suggestions, comments, complaints or claims. Even, we must try to find this information, for example, using surveys, creating a suggestion box, talking with them and asking what is your opinion about our products, calling them by phone to see how they fared with their use, etc.
This will allow us to tailor our products to their needs, tastes and preferences, and know what we are doing wrong, what we need to improve, what we should remove or change.
5. Getting the data of our customers and make a database
We should always try to get the customer data such as name, address, telephone, email and date of birth, so that we can create a database that will help us learn more about our customers, make monitoring and maintaining contact with they.
For example, we can send you a thank you card, greeting or greetings, and thus seek to win their loyalty, or we can send a printed newsletter by mail or an electronic newsletter to your email address on our new offers or promotions.
To get your data we can make use of promotions, such as creating a lottery in which to participate will have to enter your details, or we can simply socialize when you purchase our products or services.
6. Identify needs, tastes or preferences
We should always seek to identify the needs, tastes, preferences, habits or customs of our individual customers. This will enable us to offer a personalized service, for example, offer a product specifically designed according to the tastes or preferences of a particular customer.
To detect the tastes or preferences of our clients, we monitor and analyze them, for example, which products are most used, what their habits, what their buying preferences, etc.
7. Be alert to competition
Just as we must be ever vigilant to our market or target audience, we must be ever vigilant to our competition. We must be attentive to the strategies or actions performed, as well as the emergence of new competitors.
This information will allow us to react quickly, for example, designing strategies that allow us to meet his, or making decisions that allow us to counteract or take advantage of their actions.
8. Use testimonials
Whenever possible we should not look for testimonials from satisfied customers and then use these statements as an introduction to other potential customers. The more are the testimonies and the more known are the clients we do, we will cause better impression.
We publish the testimonies, for example, in our brochures or website, or we can simply mention to potential customers, key customers we have served and the services that we provided them.
9. Find referrals
Whenever possible we should seek referrals, that is, to ensure that our customers recommend us and help get other clients. One way to achieve this is by giving our customers discount coupons that give them away to acquaintances, and offering a product for free every time they are used three of their coupons.
We should always devise strategies that allow us to get referrals, however, we must remember that the best way to achieve that we recommend, is offering a product or service quality.